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Google Business Profile- Big Byte

What is Google Business Profile listing? Why is it important?

Google has made it simple for you to search about any businesses worldwide. All we need is to enter our query in the Google search box.

E.g., ‘best restaurant near me‘dentist in Kurukshetra‘best digital marketing agency in India.’ Google Business Profile has an answer to all.

Google Business Profile, formerly known as Google My Business, is an accessible business listing offered by Google. It is the initial appearance of any business on the Google Search Engine. 

From a customer point of view, the first thing we do to find a business is to search about it on Google, and the listing we get on the top leads to a powerful impression of our buying potential.

Therefore, Creating a google business profile is a sure way to increase your visibility on the most used search engine in the world- Google

Information from this profile may appear in Google search, Google Maps, and Google shopping. It is beneficial for businesses that have contact with customers in any physical location or companies that provide services by meeting their clients.

A Google business profile helps potential customers find your business in their local areas and shows them how to connect with your business. Due to this, it acts as the ultimate search filter for physical and online traffic to your business. 

Google Business Profile helps customers quickly discover the products and services you provide. They can promptly contact you and find your geographic location, which is the best way to find any business.

Have a glance at the steps to set up Google Business Profile

Setting up your Google business profile is not at all rocket science, and you need to go with the steps discussed below:

 

Step 1: Sign in to Google Business Profile Manager

You will be automatic logged into the Google business profile manager if you are already logged into your Google account. If not so, first log in to your Google account or create a new Gmail account.

Step 2: Add your business details.

  • Enter your business name.
  • If it doesn’t appear in the drop-down list, Click Add your business to Google.
  • Select the relevant category of your business.
  • Click Next.

Step 3: Enter your precise location

  • If you have a physical location, say shop or a store where customers can visit, select Yes.
  • Add your business address.
  • Mark the exact location on a map.
  • List your service areas if you don’t have a physical store but offer in-person deliveries or services.
  • Click Next.

If you didn’t enter the physical location. Google will ask you to specify the regions your business is based in

Choose from the drop-menu

Click next

Step 4: Fill in your contact information.

  • Select country
  • Enter contact number
  • Enter your website URL if you have your website. Otherwise, select I don’t have a website.
  • Click Next

Step 5: Verify your business

Enter your accurate physical address. (This information is to verify your business and is not shared on your profile).

Click Next

Note: Physical businesses will require to get a postcard to verify the address, while Service area businesses can be confirmed through an email

Enter code provided by Google.

Click verify business.

You will get a confirmation on the screen showing you’re verified.

Click Next.

(Note: nowadays, business verification is done instantly through OTP )

Step 6: Customize your profile

Now it’s time to enter essential details of your business like

  • Enter your business hours, messaging, preferences.
  • Enter the description for your business and photos.
  • Click Continue.

Step 7: Land on your dashboard

After completing all the steps discussed above, you will find yourself in the Business Profile Manager dashboard.

What can you do in the Business profile manager dashboard?

From the dashboard, you can

  • Manage your business profile
  • View insights
  • Manage reviews
  • Messages
  • Create Google Ads

What can you do with a good setup Google Business profile?

Maintain accurate information about your business

Maintaining accurate information like your hours, phone no, website, and location on Google business builds the customer’s trust in your business due to ease of availability.

 

Interact with customers

Interaction via Profile manager can be done by

Posting regularly about products and services offered by your business

Collect and respond to reviews given by the customers for your business

Attract new customers

As Google Profile manager improves the visibility of your business on the Search engine, new customers can easily find your business and exact information about it.

It also directs customers to your website.

Let us come to the point why Google Business Profile is vital for your business?

People are much dependent on google to quench their thirst for information. Over five billion searches are done on Google in a day. This highly impactful search engine has given your business a way to enhance itself among the targeted audience by Google Business Profile. As we discussed, Google Business Profile is the first impression of any business, leaving a solid mark on the customer’s mind regarding your business or services. It is the most effective and free tool that makes business promotion an easy task. It’s time to look at the benefits of Google Business Profile for a business.

Benefits of using Google Listing for your business?

Among so many benefits of business listing on Google as a prominent directory, here let us discuss key advantages for a business:

1. Cost-Effective

Google Business Profile is free and effectively puts your business in front of potential customers. It effectively provides necessary information about your business like

  • Business hours of operation
  • Phone number
  • Website
  • Location
  • Reviews and ratings
  • Everything is at no cost to you.

 

2. Visibility on Google search and Google Maps

One of the significant benefits of the listing is your business can occupy its prime position in search results and Google Maps. Google Business Profile appears in the Local “3-pack” area and Google map results.

Structure of Google Search

When you perform search on Google:

  1. The top three listings are reserved for “paid search.” i.e., Google Adword advertisement. 
  2. Then you will notice a map with local results highlighted.
  3. In a third position, you will see organic results.

If your business appears in the local 3-pack, it could prove valuable as your business can generate potential revenue by gaining customers’ attention significantly.

 

3. Allow people to leave reviews for your business.

Whenever we search for any business, we usually prioritize the business with maximum reviews and high ratings. Customer reviews are extremely important for a business and should not be underestimated.

Importance of Reviews:
  • About 93% of customers get influenced by online reviews.
  • It improves local SEO
  • Reviews increases sales
  • Reviews reflect your customer’s perspective about your business.

 

4. Google Business Profile insights are always helpful.

It not only promotes your business online but also helps you understand the market. Google insights demonstrate the crucial areas to guide you in building strategies and making decisions. It tells you where most of the audience is coming from. It provides necessary information about

1) Views on profile, posts, and photos:

It helps to judge the effectiveness of your campaign.

2) Search queries

It demonstrated the keywords public is using to find your business listing

3) Engagement:

It reveals how your audience interacts with your posts. Like numbers of Like, share, and comments left by your audience.

4) Audience:

Google Business Profile shares information about the profile of people; their age group, gender, their location

5) Drive traffic to your website

Google business profile drives traffic to your website. It also shows the insights showing the number of clicks on your website link. Studying these numbers is essential to improve your audience engagement and website traffic and eventually boost your business sales.

Conclusion

Google Business Profile is an effective tool making it easy for local businesses to promote their business and services online without paying anything. It is advantageous both for the customers and the business. It helps potential customers to seek your business quickly and effectively. It maintains a robust online presence of the business to stand firm in this competitive era. If you are looking for one of India’s best digital marketing agencies to list your business on Google and manage your account with ease, BigByte is the solution. Being top digital marketers, we can efficiently manage your online presence and drive your business with desired results.

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